SEO (Search Engine Optimization) can be a confusing topic, causing Marketers to delay implementing it. Putting it off until “later” often causes website redesign projects to miss the mark for businesses because, once the excitement wears off, little value is realized. Incorporating SEO into the project during the build process ensures maximum benefit from a website redesign .
You don’t need to know how to do SEO but understanding the business value makes it easier to select a provider. Learn about the value of SEO .
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Your web design is the first impression visitors have of your site. But behind the scenes of even the most intricately designed high-tech site is a marketing strategy based on knowing your audience and speaking directly to them – no mean feat when you consider the untold millions navigating the Internet every day. Still, you [...]
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Business blogs are more interesting when images are used to create visual interest and stock photos for blogging can add up quickly. Save your money by knowing where to look for free images for business blogs.
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Content marketing is not a new idea. Some brands have been marketing their own content for over a decade. So why is content marketing getting so much attention now and how can it help you attract high-quality leads? In addition to attracting quality sales leads, content marketing moves buyers through the purchase process and makes prospecting easier for Sales.
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Knowing the value of your web presence helps guide you on investment decisions, determining when to say “yes” and when to say “no”.
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Did you know PPC is a great tool to do quick and inexpensive market research, refine a keyword strategy, and get new content ideas?
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Most of us have heard from a friend, who heard from a friend, a horror story about pay-per-click advertising. “Sally sunk $30,000 into Google AdWords and it didn’t work.” I’m sure your friend was right. I’ve heard these stories too, and I can understand why some people think pay-per-click is dead.
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Setting up a page on this growing social network gives potential customers one more way to find your business.
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January is the perfect time to review your online marketing plan to ensure it still matches up with your company’s sales plan for the upcoming year.
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Due to the dramatic growth in the mobile market and the variety of devices available, our industry is experiencing a dramatic shift to support mobile devices in a maintainable way. In the past, servers pushed content to users based on what platform they were using- mobile, tablet or desktop. While this approach worked, it also [...]
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