Knowmad Blog

Welcome Janet

Meet our newest team member, Janet Caffray. Along with her project management duties, as the Senior Account Manager, Janet will be helping us manage development at Knowmad. Janet brings a wealth of talent and knowledge that we’re looking forward to integrating into our processes as we grow.

Wanted: Web Developer

Knowmad is looking for an ambitious, detail-oriented Web developer to join our team. If you have knowledge of PHP, Linux, MySQL and Apache as well as the desire to learn, we’d like to talk to you! Learn more at Knowmad Careers ».

Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is the electricity grid which supplies power to our homes and businesses.
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Old Italian Homestead

During my travels in Italy this fall, I witnessed both the beauty of this historic country as well as the impact that neglect has on its ancient structures. Indeed, a common job in the country is in the maintenance and restoration of its architecture, art and books. Likewise, in today’s business world, the heart of a successful Web strategy is regular maintenance of your website. Read the rest of this entry →

Lessons Learned

Over the course of growing Knowmad Technologies from a freelance programming business into a full-service Web agency, I’ve learned a few things along the way (sometimes by the school of hard knocks). For instance, there was the pivotal learning moment in realizing that we not only needed to be good at designing & building Websites but also good at discovering and capturing business goals & objectives.

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One of my favorite questions to ask prospective clients is why they have or want a Website. Granted, in 2010, it’s de rigueur for a business to have a Website. However, building a Website just because everyone else is doing it is an unsatisfactory reason that will produce limited results at best. If you don’t have the time and budget to build a serious Website, you should consider this strategy. Otherwise, there’s really no excuse to ignore this important question which can be used to define your goals, create a strategy & measure the success of your efforts. Read the rest of this entry →

As a long-time investor in IBM stock (my dad purchased this stock back in the 80′s and it helped put me through college), I receive their annual reports. For years, this 100+ page book wound up in the recycle bin. Last year, however, I began reading it to learn more about how IBM runs its mammoth operations. What I learned was eye-opening and worth sharing.

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