A few years ago, we were frustrated. As Web developers, we saw that search engine optimization (the skill of improving the rank of a website in search results, aka SEO) was becoming a requisite for our clients. However, our experience with this trade was one of hidden secrets and occult knowledge. As technologists, we knew [...]
Last Fall, we reached out to local business leaders to get their input on how they are strategically using the Internet to grow. Not surprisingly, the results showed that companies that invest in their online presence are seeing valuable returns. What surprised us was the confusion between activity and expected results. Businesses are literally lost [...]
Once you understand the power of collaboration that comes from aligning sales and marketing, the next step is creating alignment between the activities of these teams. The founders of HubSpot, a marketing automation company, like to talk about their formula for success in mathematical terms — “1+1=3″. Let’s take a closer look at the steps to [...]
A collaborative sales and marketing process can create a virtuous cycle of success. How does a company create an online sales and marketing plan that delivers consistent results?
The first contact your company has with a prospect is often through your website. What is your virtual sales presence saying to prospects?
Recently returned from a expedition to Everest Base Camp, I’ve noticed the similarities between an expedition and online marketing. How is a climbing Mt. Everest similar to an online marketing campaign? Read on to learn.
Meet our newest team member, Janet Caffray. Along with her project management duties, as the Senior Account Manager, Janet will be helping us manage development at Knowmad. Knowmad is also looking for an ambitious, detail-oriented Web developer to join our team.
Now that “the cloud” has reached mainstream media with Microsoft’s “To the Cloud” marketing campaign, I felt it was time to address the risks and rewards of this next evolution of the Internet. In a nutshell, the cloud is Internet-based computing that enables the sharing of resources, software, and information. A commonly used analogy is [...]
During my travels in Italy this fall, I witnessed both the beauty of this historic country as well as the impact that neglect has on its ancient structures. Indeed, a common job in the country is in the maintenance and restoration of its architecture, art and books. Likewise, in today’s business world, the heart of [...]
Over the course of growing Knowmad Technologies from a freelance programming business into a full-service Web agency, I’ve learned a few things along the way (sometimes by the school of hard knocks). For instance, there was the pivotal learning moment in realizing that we not only needed to be good at designing & building Websites [...]