Knowmad Blog

“The desire for symmetry, for balance, for rhythm is one of the most inveterate of human instincts.”—Edith Wharton, Pulitzer-prize winning novelist, writer, and designer

Here’s some advice that might be hard to swallow: The colors, fonts, spacing and imagery on your Web site could be the difference between a user purchasing from you or choosing a competitor. This means that even the most strategic SEO or marketing campaign could be jeopardized by a visually neglected site.

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Facebook is an important marketing communication tool for businesses of all sizes. Businesses are using Facebook Fan Pages to promote brands, send out event invites, broadcast company updates, conduct crowd sourcing research and otherwise stay in touch with a loyal customer base. From international brands to your local corner store, businesses of all sizes use social networks to share the personality of a brand, encourage brand interaction and cultivate buyer loyalty.

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