Knowmad Blog

We recently attended a webinar, in which, Google’s Analytics team announced it’s rolling out new features for it’s Analytics product over the holidays. You may not see these features at the moment but expect to see them soon.

One of the features we’re most excited about is called ‘Annotations’.  The reason we’re excited about this feature is because this feature will make it easier to share information about traffic changes with all users on any analytics account. If a marketing manager releases a new print campaign, for instance, they can make a note directly on the time graph. This means less time hunting down the reason for the traffic spike or dip for other account users.

“A simple note from a colleague can save hours of real work (and
frustration) for an analyst who is tasked to explain a usually dry set
of numbers.” – Google Analytics Blog

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