Last week, Kmart and Sears Holding Co. came up in my news reader, announcing kmartdesign.com and other web initiatives by Sears Holding Co. to boost the Kmart brand performance and sales. Kmart isn’t a place I shop, which isn’t saying a lot because I’m not a big in-store shopper. I can’t say I’ve even been [...]
As a long-time investor in IBM stock (my dad purchased this stock back in the 80′s and it helped put me through college), I receive their annual reports. For years, this 100+ page book wound up in the recycle bin. Last year, however, I began reading it to learn more about how IBM runs its [...]
Your corporate website can play a critical role in your organization beyond simply communicating your products and services. It can be a key component in your overall business strategy. And it can also be a powerful tool for your sales team by gathering leads, warming prospects and supporting the post-sell process.
Our experience building value-added Web sites for businesses has shown us that one of the best ways to improve your Web site ROI is to implement features that enhance customer service. We’ve helped many companies leverage their website to reduce customer support costs and improve brand loyalty by adding some thoughtful features.
A successful organization has a purpose for existing and a mission that drives it forward and strengthens its position in the marketplace. An organization’s Web site is how it exists online and should also have a purpose and mission that strengthens its position in the online marketplace. The purpose of your Web site may be to share information [...]