Knowmad Blog

Lessons Learned

Over the course of growing Knowmad Technologies from a freelance programming business into a full-service Web agency, I’ve learned a few things along the way (sometimes by the school of hard knocks). For instance, there was the pivotal learning moment in realizing that we not only needed to be good at designing & building Websites but also good at discovering and capturing business goals & objectives.

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“The desire for symmetry, for balance, for rhythm is one of the most inveterate of human instincts.”—Edith Wharton, Pulitzer-prize winning novelist, writer, and designer

Here’s some advice that might be hard to swallow: The colors, fonts, spacing and imagery on your website could be the difference between a user purchasing from you or choosing a competitor. This means that even the most strategic SEO or marketing campaign could be jeopardized by a visually neglected site.

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