Our experience building value-added Web sites for businesses has shown us that one of the best ways to improve your Web site ROI is to implement features that enhance customer service. We’ve helped many companies leverage their website to reduce customer support costs and improve brand loyalty by adding some thoughtful features.
Anyone who has ever personally been on a limited budget is familiar with the search for inexpensive ways to improve and extend the life of something we own. The answer usually lies in viewing the object from a different perspective.
Businesses have budgets too and in today’s environment, those budgets are being squeezed. But one area that is ripe for viewing from a different perspective is Web technology and the systems surrounding it. Savvy organizations understand how to achieve maximum utility out of their existing systems, create competitive advantages, increase efficiency and grow their businesses.
A successful organization has a purpose for existing and a mission that drives it forward and strengthens its position in the marketplace. An organization’s Web site is how it exists online and should also have a purpose and mission that strengthens its position in the online marketplace.
The purpose of your Web site may be to share information through education, interaction, and entertainment and to gather information, store it, and easily retrieve it when needed. Your mission may be to engage visitors and persuade them to take a specific action such as contacting you, registering for an event, or purchasing from you.
Purpose can be accomplished through careful planning of the functionality of your Web site. In its simplest terms, functionality is what your Web site allows you to do, what it allows visitors to do, and what it does automatically.
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